ICE 2024 Borrower Insights Survey
Learn what today鈥檚 borrowers think about the home buying experience and what you can do about it
High interest rates have dominated the home buying market for the past two years. There鈥檚 an expectation that rates will begin to fall sometime in 2024, but when and by how much is anybody鈥檚 guess. In the near term, the rate environment continues to put a damper on home buying and refinancing. What steps should you take in response? The ICE 2024 Borrower Insights Survey suggests that now is the time to focus on the basics 鈥� building relationships and resources 鈥� to keep activity healthy now and be ready for an accelerating market when it arrives.
We asked borrowers what mattered to them most in the mortgage experience, and what influenced their choice of a lender. We also asked renters what factors keep them from becoming homeowners.
Download our free eBook to learn what borrowers and potential borrowers are saying.