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Identify True Buyer Objections

Why would a buyer raise a sudden obstacle in the middle of a seemingly smooth sales process? It’s likely a sign of a hidden objection. Don’t get mad; get to the root of the problem! Use the Overcoming Objections plays to Identify True Buyer Objections, then eliminate that barrier or negotiate a work-around.

What will I learn?

After you complete this course, you will be able to:

  • Name the purpose and plays of the Overcoming Objections 1 routine
  • Identify and diagnose red flags that indicate an objection is present
  • Use active listening and open-ended questions to truly understand the nature and extent of an objection
  • Evaluate an objection to properly solve it
  • Prepare an Overcoming Objections Play for a current or potential prospect

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